As part of the Dual Year of the UK and Mexico, IN:MX was launched as an initiative to change the future of Mexico through digital solutions. This consisted of a series of both physical events across several states of Mexico, and a digital platform to submit ideas.
Initially I started simply as an external freelancer doing some translation and localisation work and quickly adopted responsibilities related to digital marketing, event planning, and web development. As the project created a platform for students to submit their ideas through a portal, I worked with the UX journey and language that should be utilised in the application.
For the events, I helped set up Eventbrite schedule and ticketing as well as the promotion and marketing around social media channels, making sure the content was relevant in both the UK and Mexico as well as using tools such as Buffer to schedule posts in two different time zones and languages.
The last bit of work I did before the project finished was creating the IN:MX Social Skills Hub, hosted in a custom themed Tumblr, where content was shared to inspire aspiring entrepreneurs to get their ideas developed.
The project was developed in conjunction with the Foreign & Commonwealth Office and the Mexican President office through Culture Group.