Juicero's $400 Juicer is Pretty Much Juice-less

The ultimate #techfailoftheweek goes to Juicero, after Bloomberg recently discovered that the very flashy device is basically useless, as the juice packs can be easily squeezed by hand, without the need of splashing out $400 on an internet connected juice machine. 


But after the product hit the market, some investors were surprised to discover a much cheaper alternative: You can squeeze the Juicero bags with your bare hands. Two backers said the final device was bulkier than what was originally pitched and that they were puzzled to find that customers could achieve similar results without it. Bloomberg performed its own press test, pitting a Juicero machine against a reporter’s grip. The experiment found that squeezing the bag yields nearly the same amount of juice just as quickly—and in some cases, faster—than using the device.